What does it take to scale a business from the ground up, navigate male-dominated industries, and build a company culture that thrives? As you’ll hear from today’s guest, leaders provide inspiration and remove obstacles to empower their teams.

Kristin Steele is a serial entrepreneur and co-founder of Doozy Solutions and Crafted ERP, which are revolutionizing tech solutions for the beverage alcohol industry. With a background in ERP consulting and a keen eye for inefficiencies, she saw an opportunity to modernize an industry still reliant on outdated systems. She took the leap from corporate stability to entrepreneurship, building two companies that transformed operations for craft breweries, wineries, and distilleries across the country.

In this episode, Kristin shares how she and her co-founders bootstrapped their companies, the lessons learned while scaling, and why fostering a strong leadership mindset is key to sustainable success. 

In this podcast interview, you’ll learn: 

• The unexpected path that led Kristin into entrepreneurship.
• How to identify inefficiencies in an industry and turn them into business opportunities.
• The power of scrappy, guerrilla-style marketing for early-stage startups.
• How great leaders inspire their team and remove obstacles.
• Trends shaping the beverage alcohol industry, from shifting consumer habits to the rise of tequila brands.

Interview Resources

• Crafted ERP
• Crafted Erp on LinkedIn | Facebook | Instagram
• Doozy Solutions
• Doozy Solutions on LinkedIn | X/Twitter
• Kristin Steele on LinkedIn
• Great American Beer Festival
• Salesforce CRM
• Founder Mode