In this Sidenote Trey talks about in the incomplete picture that comes from quantitative data and how to focus on empathy and causality over data.

Nate and Trey discuss how to prioritize phenomenon and variables to consider.

Jared Spool on ROI of UX design: https://blog.usejournal.com/yes-alan-there-is-an-roi-for-ux-design-bef06dbc9c77

Uber tips adoption: https://techcrunch.com/2018/06/21/uber-drivers-made-more-than-600-million-in-tips-in-one-year/

Nate and Trey chat about observing phenomena- the first step in the Theory Building process. They define what a phenomenon is, the value of taking a phenomenon approach, and how to incorporate phenomena in your organization.

Nate and Trey chat about the value of having a research process integrated into how organizations build products and offerings. They discuss how theory building can enable organizations to mitigate the cost of failure, and build predictably strong outcomes.

Nate and Trey chat about the value of having a research process integrated into how organizations build products and offerings. They discuss how theory building can enable organizations to mitigate the cost of failure, and build predictably strong outcomes.

Nate and Trey chat about the value of having a research process integrated into how organizations build products and offerings. They discuss how theory building can enable organizations to mitigate the cost of failure, and build predictably strong outcomes.