Craig Dubitsky has built a career out of turning everyday products into something people can’t help but love. As the Co-founder & CEO of happy™ Products and the mind behind hello® products, Craig shares with Ryan how he made the pivotal decision to focus solely on his mission and cut out the other noise in his entrepreneurial mind. He explores the difference between FOMO (fear of missing out) and FONT (fear of not trying), a mindset instilled by his mother’s constant encouragement to “just try.” Craig emphasizes the power of creativity in business, revealing that intention only becomes magic once it’s put into action. He also talks about his business relationship with Robert Downey Jr. and their shared mission to spread mental health awareness through their partnership with NAMI.