In this episode of Software Spotlight, host Michael Bernzweig sits down with Craig Klein, CEO of SalesNexus, a leader in B2B sales automation. With a background in electrical engineering and extensive experience in sales, Craig shares his journey from traditional sales roles to founding SalesNexus. He discusses the challenges and opportunities in scaling B2B sales operations and how SalesNexus addresses these through innovative CRM solutions that integrate sales and marketing automation.

Craig explains how SalesNexus helps medium-sized companies transition from traditional B2B models to incorporating direct-to-consumer elements, driven by the need for omni-channel strategies post-pandemic. He highlights the importance of seamless integration between CRM and ERP systems and the role of AI in enhancing sales processes. The conversation also covers common bottlenecks in scaling B2B sales and how SalesNexus provides customizable solutions to overcome these challenges.

Listeners will gain insights into the importance of aligning sales and marketing efforts and how SalesNexus supports this integration with unique features and strong customer support. Craig also shares practical advice on metrics that matter for scaling sales teams and ensuring successful adoption of new technologies within organizations.
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