Inventor and entrepreneur Craig Payne is the founder and owner of Hustle Bike Labs, a new company with a visionary solution to an age old dilemma facing any serious mountain biker. That is, whether to ride with flat pedals for safety, or "clipless" for better performance. Payne's idea for new pedal may well make the question moot once and for all. Payne was born and raised in Texas. Along his winding journey, he has been a rancher, landscaper and successful restauranteur. Now he just wants to make mountain biking safer and more accessible to anyone interested in hitting the trail.