Craig Rosenberg is the Chief Analyst at TOPO. In the episode, we discussed the importance of research for something as new as ABM, how the structure of marketing KPIs impacts ABM adoption, some of the biggest mistakes companies make with ABM, and what he's most looking forward to at the FlipMyFunnel Festival.

Find out more about TOPO: http://topohq.com/

More on the FlipMyFunnel Festival: http://flipmyfunnel.com/flipmyfunnel-festival-austin/