After his efforts to sell climbing wall rocks in the mail failed, Craig Simpson doubled down and experimented to find exactly what offer and copywriting would make sales. Thousands of mailed rocks later he sold the business and started showing other businesses how to get the same success with direct mail.

Now Craig does over 300 direct mail campaigns every year. He has sent out 200,000,000 letters across the nation, targeting everyone from corporate CEOs to people with toothaches. He is also a bestselling author, powerfully distilling the knowledge of great advertisers to show his readers how to write copy that engages customers.

Resources:

• Simpson Direct
• The Advertising Solution by Craig Simpson & Brian Kurtz
• The Direct Mail Solution by Craig Simpson & Dan S. Kennedy
• Free Evergreen Traffic Playbook
• The Perpetual Audience Growth Course
• Hustle and Flowchart Podcast
• Original Episode with Craig Simpson