Craig Spence, Chief Brand and Communications Officer at International Paralympic Committee, joins us to discuss the IPC's new strategic plan--or at least some of it. Plus, we get into how the IPC is different from the International Olympic Committee, what goes into revamping the classification system and the making of the We the 15 campaign.

Follow Craig on Twitter, LinkedIn and Instagram.

In our TKFLASTAN Update, we've got news from:

• Nordic combined athlete Annika Malacinski
• Wheelchair rugby player Chuck Aoki
• Wheechair curler Steve Emt

Plus, we have news from Paris 2024, including a devastating flood that's hit the site of the surfing competition.

For a transcript of this episode, please visit our website.

Thanks so much for listening, and until next time, keep the flame alive!

Photo courtesy of Craig Spence.

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Keep the Flame Alive: The Podcast for Fans of the Olympics and Paralympics with hosts Jill Jaracz & Alison Brown

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