In this episode, we sit down with Zach Fried, Co-Founder and CEO of Craighill — the design-forward brand known for creating beautiful everyday objects. Zach shares his unique journey from a creative background in music to leading a design company. He discusses the challenges and learning experiences of launching Craighill, the importance of community and customer acquisition strategies, and the evolution of their marketing approach. Zach emphasizes the significance of retention and email marketing in their business model, outlines their new product development process, and shares his vision for the future of Craighill as a leading American design brand.

Chapters

00:00 Zach Fried's Journey to Craighill

07:27 Launching Craighill: The First Products

15:43 Evolving Customer Acquisition Strategies

20:16 The Importance of Community and Real-Life Connections

33:45 Retention Strategies and Email Marketing

40:32 The New Product Development Process

47:41 Vision for the Future of Craighill