Every brand has a birth story—ours just happens to involve a desert breakdown, canyon screams, and one sassy AI. Catalina and Jonnie pull back the curtain on how Softcore Detachment went from rock bottom to raccoon lore.

🎙 In this episode:

• ​ How a hotel-room meltdown turned into a movement
• ​ Catalina’s rock-bottom-to-raccoon moment (detox, desert hikes, airlifts—oh my)
• ​ Why healing isn’t linear, and softness isn’t weakness
• ​ The friendship spark that made this whole thing possible

It’s raw, it’s ridiculous, it’s softcore as hell. If you’ve ever felt “too far gone,” this episode is your proof: you’re just getting started.