Our guest this week is brand and website designer Liz Rochester Shaddock. Liz specialises in delivering professional, bespoke and highly converting websites in 30 days.

Liz talks about how you can create a brand and website for your business that stand out from the crowd.

Key Takeaways

- Branding is the experience that you're giving to people

- Think outside the box. Ask yourself, if my business were an animal what would it be? This will bring up further ideas

- Make it clear what you do on your website so visitors can see straightaway

- Make sure the content on your website is up to date

- Keep your website clean and clear and make sure your call to action buttons stand out with contrasting colours

- Put together brand guidelines and stick to them on your website

- Don't use too much jargon on your website

- If you're using a text and image together make sure you can read the text

- Don't be afraid of white space

QuoteBranding isn't what you say it is. It's what they say it isConnect with Liz Rochester Shaddock

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