The Women Rockin Business podcast is for Female Entrepreneurs who want financial freedom, time freedom, choice freedom to make a difference in their business and have a greater impact.
In this episode Traci is in conversation with Liz Raffles owner of Liz & Fitz in Winchester, a successful independent boutique for exclusive British brands.
They explore the journey and how Liz overcame challenge and adversity with tenacity and perseverance to create an award-winning business.
KEY TAKEAWAYS
Starting the business happened very quickly, we saw a concept and decided it could really work in our home town so 11 months later we opened the shop.
It was a massive undertaking in every area and having a physical space meant there were specific challenges along with the systems and processes of a business such as sales and marketing.
The relationship I was in became abusive both physically, mentally and financially bringing both the business and me to a point of near collapse.
It was a very dark difficult time which was about survival with no opportunity to look after or grow the business.
The driver for me was proving to my children that I could make a success of it and set them a good example showing them what they could achieve.
The rebranding was an important turning point in being able to make the changes that made the business my own. It’s a big part of who I am, and the shop is a reflection of me.
There will always be challenges in business it’s the way we react to them that’s important.
It's vital to realise that you can't do it all on your own. Learning to outsource things you aren’t very good at or don’t like doing can make you more productive.
There is a fear about outsourcing that you are paying someone else to do something you could possibly do yourself and that they won’t represent your brand in the way you want.
To be successful it's important that you have a good support network, this needs to encompass people such as your family and mentors who can guide you providing overview and perspective whilst holding you to account.
A successful business is something different to everybody, for me it’s about being able to support my family and be a great role model for them.
BEST MOMENTS
‘Don’t be afraid to outsource it enables you to grow your business’
‘I have a great deal of tenacity and perseverance and am always striving to move forwards’
‘It’s important to me that every single person who comes into the shop is welcomed’
‘It’s about trial and error and having the confidence to say it's not working out and move on’
VALUABLE RESOURCES
Liz & Fitz website
ABOUT THE HOST
Traci Cornelius is a Speaker, Business Coach, Mindset Coach and Mum to 5 Girls.
Like many, Traci’s story is not really a succinct one. It is long with many twists and turns(which I liken to business and life itself!). Many of the twists and turns have helped me to learn, to grow and to become a successful entrepreneur.
On a professional level, she runs many businesses.
On a personal level, she is a Mum to five wonderful, adorable, courageous, independent and challenging girls.
“I discovered exactly where I had gone wrong in my previous businesses. Everything I had been through, the good the bad and the ugly started to come together into the best discovery of all the “5 Power Principles”
I implemented them, first in my business and then in others and so they then became the “5 Power Principles” that other people wanted to know about!”
–Traci Cornelius When it comes to starting and scaling your business, whilst juggling family responsibilities and taming your mind monkeys, Traci is your go-to-gal!
CONTACT METHOD
Links to relevant socials, websites
Facebook: https://www.facebook.com/TraciCornelius22
Facebook: https://www.facebook.com/WomenRockinBusiness
Instagram: https://www.instagram.com/TraciCornelius
Instagram: https://www.instagram.com/WomenRockinBusiness
Official website: https://tracicornelius.com
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