What is a Swipe File
A digital folder of the best ideas you have seen online and offline.
Why Create a Swipe File
Develop a marketing vocabulary
Remove the mystery of building your online platform
Collect a database of great ideas
How to Create a Swipe File
Have a ubiquitous capture system (Getting Things Done by David Allen)
Evernote
Snagit
Dropbox
Bonus Tip: Save offline ideas for use in online efforts
Need Help
Visit us at The Dixon Agency
Action
What action are you going to take as a result of this episode? Do you have a swipe file to share?