Your instagram bio is like a free billboard for your business. So if you just randomly put some stuff on there, you are missing out on an amazing opportunity to invite your ideal community into your circle. This episode is all about creating an instagram bio that converts. 

Your instagram bio should serve 3 purposes:

1. Tell people who you are
2. What you offer
3. Why someone should follow you

If you don’t master your IG header, people will click away from your profile. If you try to jam in too much, viewers will get confused and then click away from your profile. We want to find that sweet spot where people can instantly get your vibe and have a desire to get to know you even more.

Profile Picture

The great debate that so many people are dealing with is what they should put as their profile picture. Do you do a logo or a photo of you? It’s an excellent question, and here’s my thoughts on this. If you are selling a product or have a storefront, I would suggest using your logo. If you are a personal brand, which most of you probably are, then you should use a photo of yourself. And not just any old photo. There’s a whole science to choosing a profile picture, and GUESS WHAT?! I’m doing a whole episode on this in a few weeks. But to give you the quick and dirty on this, use a photo of your face that makes you easily recognizable. Also, remember the devices that people use to view your profile picture. It’s tiny, and your profile picture isn’t clickable to enlarge, so you want to use an image that shows a good portion of your face.

Name

This seems like it would be a simple field to complete, but there is definitely some strategy that goes into what to put for your name. To start, make sure to include YOUR NAME, or if you’re a product brand, the name of that. But you also want to include a few niche keywords that describe who you are or what you do. Location is an important part to include if you are location dependent, so this is where you should include that. But remember, you only have 30 character spaces in order to do this, so make sure that you are using those characters wisely. It really helps you to think creatively and get super specific on who it is that you are serving. 

So why is the name space so important? Because this field is part of a powerful search engine that is housed inside of instagram. And the more specific you can get, the better people can find you. Don’t gloss over crafting a name that helps you get found by your ideal clients. For example, if you are a photographer in Boston, you’ll want to have your name say something like: Anna|Boston Newborn Photographer

Or if you are a coach, you can put, Jill Smith, OH Financial Coach

Main Bio

The key to crafting your main bio is to keep it short and snappy. Meaning 3 lines only. Why? Because that’s all you get for space. There used to be a time when instagram would let you have a huge bio, but your bio would get hidden behind that dreaded “more” button. But because no one really ever clicks that button in order to read more, IG decided to get rid of that option. So now you are limited to 150 characters or 3 lines.

The main bio is meant to help people easily connect with you, see what you have to offer, and easily decide if they want to be in your inner circle. 

Keeping it to three lines doesn’t mean that you need to jam a ton of information in there. It also doesn’t mean that you should waste space with a bunch of emojis. If you want to include an emoji, make sure to use it to your advantage, where it will easily convey a word or a message using only one of your precious character count and show your personality

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