Do you ever feel like you are struggling to connect with your customers? Or maybe you feel like you cannot find them no matter where you look… This week Kate DiLeo and I tackle these issues and more with our deep dive into my favorite topic: branding! And no, we do not discuss logos and colors, those are best left to experienced graphic designers after you develop your brand.

Kate and I delve into the details of: 

The Brand Trifecta:

What do you do?

How do you solve my problem?

How are you different or better than the rest?

How most companies get caught up on storytelling rather than building a conversation with their customers.

Understanding that your goal in sales should be converting, not convincing.

Knowing your ideal customer inside and out! What are they, and what are they NOT?

Protecting your mental and emotional energy as an entrepreneur, and how that translates into business and which customers you attract.

The importance of your personal brand!


To learn more about the Brand Trifecta, and how to create brand conversations, tune in on your favorite listening app, on the website, or watch it on YouTube!

About Kate DiLeo
Kate DiLeo is a brand architect and #1 international bestselling author whose approach is rooted in the belief that brand is the path of least resistance to revenue. She teaches you to eliminate complex and ineffective storytelling by delivering a simple yet provocative message that tells prospects what you do, how you solve their problem, and how you differ from the competition. 

Connect with Kate
LinkedIn: www.linkedin.com/in/katedileo
Email: kate@katedileo.com
Website: www.katedileo.com
Kate’s book: Muting the Megaphone

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Create Brand Conversations That Actually Convert with Kate DiLeo (165)

Driven women business owners and leaders passionately improve the lives of their families, employees, communities and the customers they serve. These female professionals join Amber Hurdle each week as she uses her experience working with international celebrities, Fortune 100 companies and small businesses to show women how to increase their self-awareness, build their confidence, improve their communication, and ultimately ground themselves in their personal power. Through strong company cultures, branding, marketing, networking, business systems and smart employee practices, women in business can and will change the world.

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Today’s episode is all about empowerment through financial literacy, featuring our special guest Sugey Piedra from Prominence Business Management. Sugey shares how she grew up as a first-generation Mexican American, helping her parents navigate life in a new country, and how a chance paperwork mixup on their taxes completely changed the trajectory of her future. 
Key Takeaways

The Power of Financial Education: Sugey emphasizes the importance of financial education in empowering individuals to make informed decisions about their money.

Overcoming Limiting Beliefs:  We highlight the role of mindset in achieving financial success as we often have limiting beliefs around money and self-worth that can directly impact our goals.

Taking Control of Your Finances: Understanding your numbers and actively managing your finances is crucial for business owners and individuals alike.

The Impact of Tax Planning: Sugey discusses the significance of tax planning in financial management, helping clients proactively navigate tax liabilities and maximize savings.

Building Financial Confidence: Through proper financial planning and self-care, Sugey encourages Bombshells to build financial confidence and take charge of their financial futures.


To unlock your full potential and achieve financial freedom, remember to prioritize financial education! Get started now and tune in on your favorite listening app, on the website, or watch it on YouTube!

Links & Mentioned Resources
Tax Talk with Hey Hey Podcast
Sugey’s Newsletter
15 Minute Discovery Call
Rich Dad Poor Dad
We Should All be Millionaires

About Sugey Piedra
As an enrolled agent and 20+ year certified tax preparer, Sugey Piedra likes to make her clients’ money work for them so that they don’t have to work forever. She supports high-earning, service-based business owners who achieve long-term wealth through a holistic approach to financial services, providing bookkeeping, tax preparation, financial planning and tax strategy under one roof. She also hosts and produces Tax Talk with HeyHey Podcast.

Connect with Sugey
LinkedIn: www.linkedin.com/in/sugey-piedra-ea-39aba911a/
Website: www.prominencebusiness.com/
Instagram: www.instagram.com/prominence.services
Facebook: www.facebook.com/ProminenceBMgmt
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Empowerment through Financial Literacy with Sugey Piedra

Exhausted from the extreme demands of your career, paired with your daily personal commitments that never seem to end? Get ready for an empowering conversation with the amazing board-certified physician, Dr. Romie, about the critical importance of advocating for our brain and body wellness. Join us as we explore practical strategies and insights for creating a culture of well-being in both our personal and professional lives. Can I get an AMEN?!
Key Takeaways

Dr. Romie shares strategies leaders can implement to foster a culture of well-being in the workplace; including prioritizing mental health, managing energy levels, and setting boundaries, leading to a healthier and more balanced work environment.

The dire impact on the entire workforce of insulin resistance and its relation to metabolic syndrome.

The importance of self-advocacy, body awareness, and taking proactive steps towards better health, especially for women facing unique health challenges.

Energy is more contagious than any virus. Being mindful of the energy we bring into the room can significantly impact our teams' well-being and performance.

Your well-being matters, and by taking proactive steps towards a healthier lifestyle, you're not only benefiting yourself but also creating a more vibrant and productive work environment. So, tune in on your favorite listening app, on the website, or watch it on YouTube!

Links & Mentioned Resources
Dr. Romie’s Book
Busy Brain Test

About Dr. Romie Mushtaq
Dr. Romie Mushtaq is a board-certified physician who brings together more than two decades of leadership in neurology, integrative medicine, and mindfulness. She is an award-winning speaker working with Fortune 500 companies, professional athletes, & global associations. Her brainSHIFT programs improve mental well-being and help to build a culture of wellness. Dr. Romie serves as Chief Wellness Officer for Great Wolf Resorts, where she scaled a mindfulness & wellness program to over 7,000 employees. Her expertise is featured in the national media, such as NPR, NBC, TED talks, and Forbes. Her first book, "The Busy Brain Cure" published by HarperCollins, released in January 2024. 

Connect with Romie
LinkedIn: www.linkedin.com/in/drromie/
Instagram: www.instagram.com/drromie/
Website: www.drromie.com
Facebook: www.facebook.com/DrRomie
Twitter: www.twitter.com/DrRomie
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From Burnout to Brilliant with Dr. Romie Mushtaq

In this episode, Nicole Kalil shares invaluable insights on building confidence and overcoming self-doubt. She discusses the journey of choosing confidence until it becomes innate and embracing the power of resilience and authenticity in all your endeavors. Amber reflects on her own journey of building confidence, emphasizing the value of self-compassion and learning from past challenges.
Key Takeaways

Confidence is a firm and bold trust in oneself that can be practiced and cultivated over time.

Inner knowing is essential for distinguishing between self-doubt and authentic confidence.

Embracing monotonous activities and journaling can create space for self-reflection and inner growth.

Learning from failures and setbacks is crucial for building trust in oneself and one's abilities.

Confidence is not about being fearless but about choosing courage in the face of fear and uncertainty.


Remember, confidence is not a destination but a journey of continuous growth and self-discovery. Are you ready to begin that journey? Tune in on your favorite listening app, on the website, or watch it on YouTube!

Links & Mentioned Resources
Validation is for Parking

About Nicole Kalil
Nicole Kalil is an in-demand speaker and the dynamic host of the This Is Woman’s Work podcast. Known as the Confidence Sherpa, Nicole reveals how-to strategies that set her apart from other self-help experts. Previously a Fortune 100 C-suite executive, she’s helped thousands of women reclaim their confidence so they can live authentically, both personally and professionally. Nicole lives with her husband and daughter in Andover, Massachusetts. 

﻿Connect with Nicole
LinkedIn: www.linkedin.com/in/nicolekalil/
Website: https://nicolekalil.com/
Instagram: www.instagram.com/nicolemkalil/
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Choose Confidence Until You Become It with Nicole Kalil

Get ready to dive into the battle against self-doubt with today’s expert guest, Tracy Crossley. We uncover attachment theory's impact on leadership and learn how true self-acceptance can revolutionize your confidence. It's not just a journey; it's an uprising!
Key Takeaways

Attachment theory and its relation to imposter syndrome

The true meaning of self-acceptance

Recognizing the pattern of your Beliefs - Rules - Stories - Patterns - Evidence

Get out of your conditioning to allow your true self to come to the surface


Ready to investigate the stories you’ve told yourself, examine them for validity, and live a brave new, more confident life? Tune in on your favorite listening app, on the website, or watch it on YouTube!

Links & Mentioned Resources
Conquer Your Inner Dictator Download

About Tracy Crossley
Tracy Crossley innovates in a crowded marketplace of coaches, counselors and mentors. She has perfected a method for real change no matter what circumstances are occurring in the life of an individual; personally or in business. With her background in business, marketing, psychology, ontological coaching, emotional intelligence and intuitive abilities, Tracy is the game-changer for women leaders looking to reinvent how they live and lead from the inside out. She has been known to say she can build the perfect leader for the present and the future.

Connect with Tracy
LinkedIn: www.linkedin.com/in/tracycrossley/
Website: https://tracycrossley.com/
Email: happiness@tracycrossley.com
Facebook: www.facebook.com/TransformativeCoach
Facebook: www.facebook.com/groups/journeyofattachment
Twitter: www.twitter.com/TracyCrossley
Instagram: www.instagram.com/tracylcrossley/?hl=en
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Overcoming Doubt: The Path to Bold, Brave Confidence with Tracy Crossley

As a divorce attorney, today’s guest Renee Bauer, has seen high achieving women sacrifice themselves in order to fulfill the role of good wife/boss/employee/mom/daughter. Today she is going to help us get clear on what they want, drop their excuses, and roll into action. So, let's chat about how divorcing your inner good girl is the only way to get the life you want.
Key Takeaways

How childhood expectations can affect a lifetime of decision making

Getting clear on what you want, not what others expect of you

Learn to listen to your intuition!

Determining which tasks you must complete on your own, and what you can let go of


Ready to kick your inner good girl to the curb, and honor the woman inside that is dying for her wants and needs to be acknowledged? Tune in on your favorite listening app, on the website, or watch it on YouTube!

Links & Mentioned Resources
Renee’s FREE Fierce Affirmation E-deck

About Renee Bauer
Renee has been a divorce attorney for 20 years. She is the Founder and Managing Attorney of Happy Even After Family Law located in Connecticut. 
Additionally, Renee Bauer is a speaker and author of 4 books – Divorce in Connecticut, The Ultimate Guide to Solo and Small Firm Success, SHE WHO WINS, and the children’s book Percy’s Imperfectly Perfect Family. 
She hosts the annual She Who Wins Summit, a live event created to inspire, motivate and challenge women to move forward bravely in their personal and business lives. Her impact has been recognized by Success Magazine where she was nominated as a Woman of Influence and with awards such as Litigator of the Year, Women-Owned Business of the Year, and New Leaders in the Law. She has been featured in multiple media outlets such as the International Business Times, Comment Central, AP News, NBC, FOX, and iHeart Radio.

Connect with Renee
LinkedIn: www.linkedin.com/in/rbauer1/
Instagram: www.instagram.com/msreneebauer/
Website: msreneebauer.com/
Email: renee@msreneebauer.com

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Create Brand Conversations That Actually Convert with Kate DiLeo (165)

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