Create Connect Convert

Create Connect Convert

By CreateConnectConvert.coBusinessEntrepreneurship
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Create Connect Convert episodes

  • Marketing Consistency Is...

    In this episode of Create Connect Convert, hosts Regina Garay, Laura Templeton, and Kristy Crippen challenge one of the most common assumptions about marketing: that consistency means constantly creating and posting more. Regina leads the conversation as the team explores why true consistency is as much about the quality and alignment of your message as it is about how often you show up.


    Together, they unpack how to create a sustainable marketing cadence that fits your business, why you don't need to be everywhere at once, and how tools like content repurposing and scheduling can make consistency far more manageable. The conversation also explores the many ways consistency shows up beyond social media—from newsletters and websites to keeping your messaging and offers current.

    Tune in for practical insights to help you rethink marketing consistency, create a rhythm you can actually sustain, and give yourself a little grace when life occasionally knocks your perfectly planned content calendar sideways.

    23 min
  • The Coffee Date Problem

    In this episode of Create Connect Convert, hosts Laura Templeton, Regina Garay, and Kristy Crippen explore how a simple “coffee date” can become a meaningful connection when you approach the conversation with purpose. Laura leads the discussion as the team tackles everything from surprise sales pitches and awkward virtual calls to the importance of respecting each other’s time and showing up prepared.


    Together, they unpack how a little research before a conversation can help someone feel seen, why every new connection doesn’t need to be a potential client, and how asking better questions can uncover opportunities to serve, connect, and refer others. They also share practical ideas for following up, keeping track of what you learn, and turning a single conversation into a relationship that continues long after the call ends.

    Tune in for practical insights to help you approach networking conversations with preparation, curiosity, and generosity—so you can create meaningful connections instead of collecting contacts.

    31 min
  • The Power of Accountability

    In this episode of Create Connect Convert, hosts Kristy Crippen, Laura Templeton, and Regina Garay explore why accountability is one of the most powerful tools for entrepreneurial growth. Kristy leads the conversation as the team discusses how accountability creates forward momentum, builds confidence, and helps business owners consistently move toward their goals.


    Together, they unpack common misconceptions about accountability, practical ways to create supportive accountability systems, and why finding the right accountability partner, mastermind, or cohort can dramatically improve your results. You'll also hear how simple tools like calendars, daily priorities, and intentional check-ins can help reduce overwhelm while keeping you focused on meaningful progress.

    Tune in for practical insights to help you build accountability into your business in a way that feels encouraging, sustainable, and motivating—so you can accomplish more with greater clarity and confidence.

    Resource Mention: Regina references the "Accountability Statistics" shared by the American Society for Training & Development (ASTD), highlighting the dramatic increase in goal achievement when accountability is added to the process.

    21 min
  • Choosing the Right Platforms

    In this episode of Create Connect Convert, hosts Regina Garay, Laura Templeton, and Kristy Crippen explore how to choose the right marketing platforms for your business without feeling overwhelmed by the pressure to be everywhere at once. Regina leads the conversation as the team discusses why understanding your audience, your strengths, and your business goals is far more important than chasing the latest social media trend.


    Together, they unpack common challenges like trying to maintain too many platforms, knowing when it's time to pivot away from a channel that no longer serves your business, and balancing analytics with authentic connection. The conversation also highlights the importance of choosing platforms that align with your communication style, your available time and energy, and the way your ideal clients naturally engage with your content.

    Tune in for practical insights to help you simplify your marketing, focus your efforts where they matter most, and build a sustainable strategy that connects with the right audience—without the overwhelm.

    33 min
  • Your Legacy Is Your Brand

    In this episode of Create Connect Convert, hosts Laura Templeton, Regina Garay, and Kristy Crippen explore what it truly means to build a brand that becomes part of your legacy. Laura leads the conversation as the team discusses how your values, purpose, and long-term vision shape the way you communicate and the impact your business leaves behind.


    Together, they unpack the importance of aligning your brand with your evolving goals, revisiting your core values as your business grows, and communicating your authentic voice in a way that attracts the right audience. The conversation also explores how storytelling transforms ordinary marketing into meaningful connection, why your website and content should reflect who you are today, and how regularly evaluating your brand helps ensure it stays aligned with the legacy you want to create.

    Tune in for practical insights to help you build a brand rooted in purpose, communicate your values with confidence, and create a lasting impact that extends far beyond your business.

    37 min
  • Why Desk Organization Matters

    In this episode of Create Connect Convert, hosts Regina Garay, Laura Templeton, and Kristy Crippen explore the powerful connection between your physical workspace and your productivity. Kristy Crippen leads the discussion as the team takes a deeper look at your desk — the multi-functional space where you create, plan, work, and learn every single day.


    Together, they unpack why having a clean and organized desk is crucial for entrepreneurs, the internal and external signals that indicate your workspace may be calling out for attention, and how clutter can quietly impact focus and decision-making. They also share practical, easy-to-implement tips for maintaining a workspace that supports clarity and momentum.

    Tune in for simple strategies to transform your desk into a space that fuels creativity, calm, and consistent progress.

    39 min
  • Let’s Talk Cold Traffic

    In this episode of Create Connect Convert, hosts Regina Garay, Kristy Crippen, and Laura Templeton unpack one of the most intimidating parts of marketing for small business owners: cold traffic. Regina Garay leads the discussion, guiding an honest conversation about why speaking to people who don’t know you yet can feel so much harder than marketing to a warm audience.


    Together, the team breaks down what cold traffic actually is, the common mistakes business owners make when trying to reach new audiences, and why doubt often creeps in at this stage. They also explore how simplifying your message, doing less instead of more, and creating a clear entry point can help build trust faster — without sounding salesy or forced.

    Tune in for practical insights to help you approach cold traffic with clarity, confidence, and a more human, aligned strategy.

    30 min
  • Conversations That Convert: How to Sell Without Sounding Salesy

    In this episode of Create Connect Convert, hosts Laura Templeton, Regina Garay, and Kristy Crippen tackle one of the most common challenges legacy-driven women entrepreneurs face: selling without feeling uncomfortable or inauthentic. Laura Templeton leads the discussion, guiding a powerful conversation around reframing sales through clarity, confidence, and compassion.


    Together, the team explores why so many women struggle with “selling” themselves, the critical difference between pitching and genuinely connecting, and how intentional conversations can naturally lead to conversion—without pressure or performance. This episode is for every entrepreneur who has ever said, “I hate selling,” but still wants their work to reach the people who need it most.

    Tune in to learn how to craft messaging that moves people, builds trust, and invites aligned “yes” conversations with ease.

    31 min
  • Building Habits that Stick: Key Steps to Create a Life of Progress and Joy

    In this episode of Create Connect Convert, hosts Regina Garay, Laura Templeton, and Kristy Crippen explore the powerful role habits play in shaping our lives and businesses. Kristy Crippen leads the discussion as the team unpacks how habits can either uplift us or quietly work against us over time.


    Together, they reflect on specific habits that have contributed to their own growth and success, while also addressing an important reality: life moves in seasons, and habits that once served us well may need to be refreshed or replaced. The conversation offers thoughtful guidance on recognizing when you’ve outgrown a habit and how to intentionally build new ones that support long-term progress and joy.

    Regina highlights the idea that goals may give direction, but habits are what deliver results — reinforcing wisdom often echoed by thinkers like James Clear, Aristotle, and Napoleon Hill. Laura also references The Compound Effect by Darren Hardy as a powerful reminder of how small, consistent actions create meaningful change over time.

    Tune in for practical insights and encouragement to help you build habits that truly stick — and support the life and business you’re growing into.

    28 min
  • Turn One Piece of Content Into Many

    In this episode of Create Connect Convert, hosts Regina Garay, Kristy Crippen, and Laura Templeton explore how to turn one marketing idea into many pieces of meaningful content. Regina Garay leads the conversation as the team breaks down why creating content one piece at a time is one of the biggest mistakes business owners make.


    Together, they discuss how a single story, project, or client win can be repurposed into posts, emails, videos, and more — creating a ripple effect without doubling your workload. You’ll also hear practical guidance on how to keep repurposed content feeling fresh, not repetitive, and how to start spotting opportunities hiding in content you’ve already created.

    During the conversation, Regina references Laura’s book 30 Second Success: Ditch the Pitch & Start Connecting! — a powerful reminder that clarity and connection make repurposing easier and more effective.
    👉 Link to the book: https://www.amazon.com/30-Second-Success-Ditch-Connecting/dp/1734376406

    Tune in for simple, strategic ideas to help you create more impact from the work you’re already doing.

    29 min

About Create Connect Convert

From the publisher's feed

Welcome to the Create Connect Convert Podcast, where female entrepreneurs get the guidance and inspiration they need to grow, scale, and thrive. Each week, you’ll hear from three experts in branding,…