Jack Dyson speaks with Carlota Pico about his 20 years of experience in the content industry. He’s currently the global head of content strategy at SAP Customer Experience, a company that “delivers personal, trusted, and connected customer experiences.” Jack talks about the power of content and the importance of using the right voice to reach audiences with relevant, purposeful topics. He also offers some advice for repurposing content and overcoming challenges throughout the customer journey.