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Create content with a vertical first mindset and then experiment on platforms.
On this episode, I advocate for creating content with a vertical first mindset and then experimenting on platforms. For example, high-quality over-produced assets dont seem to work on TikTok at all, but they do on Reels. BTS content that you might not want to show on your feed, tends to perform well on YouTube Shorts.
SUMMARY:
Create vertical first AND capture BTS and you have more ammunition to test with.
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By Adam Brown
5
33 ratings
On this episode, I advocate for creating content with a vertical first mindset and then experimenting on platforms. For example, high-quality over-produced assets dont seem to work on TikTok at all, but they do on Reels. BTS content that you might not want to show on your feed, tends to perform well on YouTube Shorts.
SUMMARY:
Create vertical first AND capture BTS and you have more ammunition to test with.