Carlota Pico speaks with South-Africa based Keshia Solomons to discuss her former role as social media manager at Treger Brands, plus her latest project: Madi Mei Communications. Keshia offers tips for engagement on social media, touching on the importance of creating conversations that go both ways; the conversion of loyal customers into brand ambassadors; and the necessity of developing fresh and relevant content. Keshia also voices her support for the recent phenomenon of brands speaking out on social issues, and proclaims her admiration for those that have taken bold stances. She offers inspiring words about 2020, suggesting we embrace the silver linings and find time to reflect on what matters, reevaluate our goals and work toward them with the time we have now.