Is your online course platform answering the same questions over and over? In this episode, we show how FAQs can be a useful tool. Learn how to use them to bring in instructors, build trust, and give your audience helpful, lasting information. We also cover how to use podcasting and content reuse to grow your brand and community.

Top Takeaways:

• Don't think any question is too simple; your audience needs clear and helpful answers.

• Keep a record and sort your FAQs so it's easier to create new content later.

• Make sure your FAQ answers are specific to your audience and industry, rather than being general.

Vocabulary Corner:

• FAQ (Frequently Asked Questions): A list of common questions and their answers about a topic, product, or service.
  • Example sentence: "Please check our FAQ section if you have questions about our company's new policy."

• Pain points: Specific problems or challenges that a customer or audience experiences.
  • Example sentence: "Identifying customer pain points is crucial for developing effective marketing strategies."

• Evergreen: Content that remains relevant and useful for a long period of time, often years.
  • Example sentence: "Our article on effective meeting phrases is an evergreen resource for professionals."

• Repurpose: To adapt or transform existing content into different formats or for different uses.
  • Example sentence: "We can repurpose the webinar into a podcast episode and a series of social media posts."

• Content pipeline: A planned series of content that is created and published over time.
  • Example sentence: "A strong content pipeline helps us consistently deliver value to our professional audience."

Helpful Links & Tools:

• 
  Google's SEO tool: This tool helps you find popular search terms and questions people are asking online.

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Are you a Marketing Manager at an online course platform looking to leverage the power of audio to attract instructors, build community, and enhance your brand? The Talking Silkworm Podcast delivers actionable insights and proven strategies for EdTech platforms seeking to amplify their message through strategic podcast production. Join us as we explore how to use audio to connect with educators, showcase platform value, and establish your LMS as a leader in online learning.

https://talkingsilkworm.com/ 

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• https://open.spotify.com/show/5m7Bwcj25AWzFauETrAWku 

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• https://podcasts.apple.com/us/podcast/the-talking-silkworm-podcast/id1523920901 

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