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Create Messages That Attract Donors
Key Takeaways:
- Great messaging attracts donors by being simple, clear, and concise, which requires effort and investment.
- Lack of differentiation, authenticity, transparency, and vulnerability prevents organizations from effectively connecting with their target audiences through marketing and messaging.
- Be bold, fearless, and fun. Ground your messaging in values alignment and authenticity to attract like-minded donors. Personal brand is vital, and organizations should define their own values, beliefs, and what they want to deliver consistently.
- Effective nonprofit messaging focuses on the cure, not the process, highlighting the difference made in the world, not programs or services, to attract aligned supporters while standing firm in values.
“The riches are in the niches. The more specific we can be about who we want to attract, the more likely we are to attract them.”
“Every relationship is built on an emotional connection. People get attracted to your organization because there's something in them that's connecting to you.”
“Your job is not to tell people how they can be of value to you. Your job is to be a value to them.”
- Maryanne Dersch
Let’s Work Together to Amplify Your Leadership + Influence
1. Group Coaching for Nonprofit Leaders
Want to lead with more clarity, confidence, and influence? My group coaching program is designed for nonprofit leaders who are ready to communicate more powerfully, navigate challenges with ease, and move their organizations forward.
2. Team Coaching + Training
I work hands-on with nonprofit teams to strengthen leadership, improve communication, and align around a shared vision. Whether you’re growing fast or feeling stuck, we’ll create more clarity, collaboration, and momentum—together.
3. Board Retreats + Trainings
Your board has big potential. I’ll help you unlock it. My engaging, no-fluff retreats and trainings are built to energize your board, refocus on what matters, and generate real results.
Get your free starter kit today at www.theinfluentialnonprofit.com
Connect with Maryanne about her coaching programs:
https://www.courageouscommunication.com/connect
Book Maryanne to speak at your conference:
https://www.courageouscommunication.com/nonprofit-keynote-speaker
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By Maryanne Dersch
5
99 ratings
Key Takeaways:
- Great messaging attracts donors by being simple, clear, and concise, which requires effort and investment.
- Lack of differentiation, authenticity, transparency, and vulnerability prevents organizations from effectively connecting with their target audiences through marketing and messaging.
- Be bold, fearless, and fun. Ground your messaging in values alignment and authenticity to attract like-minded donors. Personal brand is vital, and organizations should define their own values, beliefs, and what they want to deliver consistently.
- Effective nonprofit messaging focuses on the cure, not the process, highlighting the difference made in the world, not programs or services, to attract aligned supporters while standing firm in values.
“The riches are in the niches. The more specific we can be about who we want to attract, the more likely we are to attract them.”
“Every relationship is built on an emotional connection. People get attracted to your organization because there's something in them that's connecting to you.”
“Your job is not to tell people how they can be of value to you. Your job is to be a value to them.”
- Maryanne Dersch
Let’s Work Together to Amplify Your Leadership + Influence
1. Group Coaching for Nonprofit Leaders
Want to lead with more clarity, confidence, and influence? My group coaching program is designed for nonprofit leaders who are ready to communicate more powerfully, navigate challenges with ease, and move their organizations forward.
2. Team Coaching + Training
I work hands-on with nonprofit teams to strengthen leadership, improve communication, and align around a shared vision. Whether you’re growing fast or feeling stuck, we’ll create more clarity, collaboration, and momentum—together.
3. Board Retreats + Trainings
Your board has big potential. I’ll help you unlock it. My engaging, no-fluff retreats and trainings are built to energize your board, refocus on what matters, and generate real results.
Get your free starter kit today at www.theinfluentialnonprofit.com
Connect with Maryanne about her coaching programs:
https://www.courageouscommunication.com/connect
Book Maryanne to speak at your conference:
https://www.courageouscommunication.com/nonprofit-keynote-speaker