CX Today

Create More 'Memorable' Customer Experiences by Using Remote Video


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CX Today's Charlie Mitchell hosts Colin Shaw, Founder & CEO of Beyond Philosophy.

In this session, we consider how brands can create more memorable customer experiences, discussing:

  • The importance of memory in CX.
  • How the peak-end rule influences customer journey design.
  • Isolating the emotions that drive value to customers.
  • How video supplements a memory-driven CX approach.
...more
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