Welcome back to another episode of Content Amplified. In this episode, we interview Sarah Harland, the Director of Demand Generation at Endor Labs, who shares her extensive background in B2B SaaS, content marketing, and her journey from writing Google ads and blog posts to leading a shift towards more persuasive and meaningful marketing strategies.

What you'll learn in this episode:

• The evolution of content marketing from high-volume blog post creation to focusing on quality and persuasive messaging.
• The significance of abandoning traditional lead generation tactics in favor of building brand awareness and recall.
• Insights into crafting persuasive content using a structured framework derived from competitive debate principles.
• The importance of understanding the real problems faced by customers through direct conversations and how to source effective problem statements.
• Strategies for creating content that resonates with audiences by addressing their needs and presenting compelling solutions.

Join us as Sarah delves into the intricacies of modern marketing strategies and shares actionable advice for creating content that not only attracts but also engages and converts.

Text us what you think about this episode!