Scot Turner, the Chief Ambassador at The Burnt Chef Project and the founder of Auden Hospitality, draws from his 20 years of experience in the food and beverage industry within the hotel space to share insights on local marketing strategies to create raving fans in your local community.

In this episode, you'll learn:

• Why tailoring marketing strategies to specific locations can revolutionize your outreach.
• The art of building and maintaining loyal fans in your local community.
• The potential of LinkedIn in your B2B marketing endeavors.
• Tips for using TikTok in personal branding and boosting audience interaction.
• How to take user-created content in your local marketing campaigns.

Resources:

• Follow Scot Turner on LinkedIn or TikTok.
• Learn more about Auden Hospitality and how they help food and beverage entrepreneurs succeed.
• Check out The Burnt Chef Project — a community to burn away the stigma surrounding mental health within hospitality.
• Zack Oates from Ovation: check out his webinar “Leveraging the power of a local growth flywheel“.
• Shawn Walchef: Follow him on LinkedIn and watch his recent podcast episode.
• Follow Troy Hooper on LinkedIn.
• Consider following Rev Ciancio on LinkedIn.
• Follow all the great content of Dominique Ansel.