In September, the Ad Club of Metropolitan Washington DC holds its annual Ad Week Conference. There are panels, workshops, networking, parties and much more. Create was there, and we managed to get a few brief interviews from some of the top panelists. Seth Goldman is the CEO and Peter Kaye is the Vice President of Marketing of Honest Tea. Seth gave a fascinating talk about how they are using a campaign called the Honest Index where they set up tea stands with cameras in various cities to see just how honest people really were. Karl Boehm got a chance to talk to them about that campaign and more right before Peter gave his keynote address.