In this week’s AuthorU-Your Guide to Book Publishing, Host Dr. Judith Briles invites dives down into the elements of the Why and How to create an Opt-In lead magnet for the website. The goal—to attract new visitors and gather emails of followers. Available in audio only and video on YouTube.

You will take away:

-Why an Opt-In is an essential website element.

-Why types of Opt-Ins work best.

-Where an Opt-In should be places.

-How to create a marketing campaign for an author’s Opt-In.

-When to replace an Opt-In.

-How to create a funnel release of additional info after an Opt-In is downloaded.

And, of course, much more.

Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. It’s ranked in the Top Ten of bookmarketing campaigns. Since its inception seven years ago, the AuthorU-Your Guide to Book Publishing podcast with over 21 million listeners downloading various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.