Highlights from this episode include:

• The question you must ask yourself before you can get anyone else to trust you (2:31)
• This is the reason you're stressed out, stuck, and no one trusts you (3:00)
• These specific types of conversations are the key to building the trust that leads to the sale (5:38)
• Focusing on these three factors will create more engagement than anything else you can do (6:56)
• Adding this to all your marketing convinces people to buy more than anything else you say (8:00)