Videos posted to social media sites continue to increase in popularity. And among the myriad reasons for posting more videos is simply to get more eyeballs. According to one study by Socialbakers, video posts have 135% higher organic reach than regular photo posts.

Facebook alone generates over 8 billion video views per day, with Facebook users watching more than 100 million hours of video in their news feeds daily.

But one of the key issues with videos is that many people watch them with their sound turned off, for various reasons. It’s most likely because they are watching them at work, or someplace like in bed where they don’t want to disturb others in the room.

In fact,  Facebook determined that 85% of video on the network is watched without sound.

So if you’re posting videos online, you need to consider whether people will understand what’s being said with no sound. Chances are slim that they will.

The solution is pretty simple, actually. And that is to add video captions.

One of the best ways I’ve found to do video captions is using a website called Quicc. 

In addition to getting a video file with words displayed on the screen that you can upload to Facebook, YouTube or wherever, Quicc also provides an SRT file. This is basically a specific type of plain text file that includes a timestamped version of the transcription. SRT files can be added to sites like YouTube and LinkedIn to provide for additional SEO benefits—meaning the full text of the video can be indexed and searched.

Check out Quicc at https://quicc.io. There’s a free version that let’s you caption up to two minutes of video a month, and several premium versions.