With a flick of a thumb, your ad is no longer relevant. This is because someone doesn’t think your ad is interesting enough and they use their thumb to scroll to the next post. If you want to create content that stops people in their tracks you’ll want to listen to this episode! Learn how to grab your audience's attention and lead them to act with growth hacking strategies and tactics used by successful Creative Director Camille Smura. Learn what to A/B test for so that you always put your best foot forward with your video content.