We all know that you need to create and publish great content for your business to thrive. But one of the best ways to approach this task is to efficiently organize the process and avoid time-wasting and messaging that is confusing for your consumer. In this episode, I break down how to go about organizing your content calendar, sharing a handful of vital factors to focus on. In only 10 minutes you can create a solid content calendar to get you through the next year of your biz.

Key Points From This Episode:

• Getting the best return on your time and actions. 
• Avoiding the overwhelm of available information on planning.
• Using monthly themes and related content to create touchpoints with consumers. 
• The time period necessary in order to get buy-in from an audience. 
• Grouping monthly themes into larger, quarterly buckets.
• Sticking to one offer per month as you create a consumer journey. 
• The results of too much choice; analysis-paralysis and missed opportunities.
• Deciding on the venues to use for advertising and publication.
• Creating a personal connection between you and the consumer.  
• The cornerstones of an offer; about me, about them, inspirational, content-based, and a call to action!

View more here: https://rachelbrenke.com/blog/epi155

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