In this episode of the Everyday Business Problems podcast, Dave Crysler is joined by Michael DeLon,The Credibility Coach™ and President of Paperback Expert, to discuss the power of storytelling in marketing and personal branding. Michael, an expert in credibility marketing, shares how business owners can leverage their unique stories to stand out in crowded markets. From publishing books to creating effective lead magnets, Michael breaks down actionable strategies that help business owners gain more clients, build trust, and grow their revenue. This episode is packed with inspiring examples and practical advice for anyone looking to differentiate themselves and build credibility.

What You'll Discover:

• The importance of storytelling in creating a powerful and unique marketing message.
• How to uncover and share your personal story to connect with your audience.
• Insights into the book publishing process and how it can position you as an expert in your field.
• Strategies for crafting lead magnets that attract and engage your ideal clients.
• The role of credibility in marketing and how to measure it using Michael's Credibility Calculator.
• Why authenticity and being yourself are key to building trust and long-term relationships.
• Real-life examples of businesses that successfully used storytelling to stand out in their industries.