Video Content Strategy Tips from Ben Amos

The quickest route to victory includes a combination of video content strategy and tactics

Storytelling is one of the most powerful ways to get people into your funnel

Keep your branding consistent across all of the various formats you are using, including your videos

You might as well not do the video if you do not know what you want your audience to do, think, or feel.

Video is becoming a reality transfer mechanism.

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Learn the right video content strategy and tactics to help you accomplish your business goals

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Doug Morneau: Well, welcome back listeners to the episode of Real Marketing Real Fast. Today we're going to talk about a topic that has a lot of interest in, that a lot of questions about, and I know very little about. So luckily we've got a guest with us who is an expert in this space. So Ben has over 15 years experience in the film and media industry and he's also the founder and creative director of Innovate Media. It's a video production company and does online video content strategy through his agency and he's operating from Queensland, Australia.

Ben has also founded Australia's only purpose-built video blogging studio space and facility, Vlog Pod. And he's passionate about working with clients to help them develop an effective online video strategy within their niche. And is driven to help other business owners and marketers understand the full potential of online video platforms in a wider business marketing strategy.

I met with Ben online through a group that we're involved in called, Youpreneur. And apparently we attended the same event in the UK and we didn't bump into each other so welcome to the show today.

Ben Amos: Hey Doug, thanks for having me. Yes, it's a shame we didn't bump into each in London back in November, but glad to connect here online and on your podcast.

Doug Morneau: So you're covering a topic that has a lot of interest and everybody's saying that content should be, or is or moving all to video. So why don't you just share with us A little bit of your background and what you're doing and what services you're offering your clients?

Ben Amos: Sure. Yeah. Look, I've been in video production in various roles for over 15 years, as you said there when you read my bio. So basically, filming, editing, creating content. I started the business, my own business eight years ago and originally we were producing wedding films. It's a big market here in our local area. And it was a way that I could use my technical and creative ability to stories. Stories of wedding days, but very quickly, as I started my own small family, we realized that I didn't want to be out there shooting weddings every Friday and Saturday and Sunday night and I wanted a bit more of a life.

So I transitioned into producing video content for businesses likely. At this stage, YouTube was barely a thing. It wasn't much of a thing for the business and business video, but it was a platform in which businesses were able to start to consider putting video content that I created for the purpose of their communications in the online space and on websites. So we're kind of testing the grounds in a way because the content that I was creating for these businesses, they paid good money for it. They loved what we were doing. It communicated the message that they wanted to. And They were happy but when they stuck it up on YouTube, chances are, I would check back six months later, and kind of how many views they've. And in many cases,