If you’ve needed support through a live chat, you’ve probably wondered how much of the person on the other end is actually a person. If it’s not a full-on bot you’re talking to, it’s probably someone pushing out prepackaged responses. The results can often be flat and frustrating. 

Etie Hertz didn’t initially set out to solve this problem, but a nonprofit that helped improve crisis hotlines had inadvertently stumbled on a technology solution the private sector badly wanted. 

Loris was born—a tech startup that pairs machine learning and empathetic responses to help guide support engines toward more satisfying interactions and better results.