Should what a founder wants to build take priority over what the customers want?    Well, for Pieter Omvlee, CEO of Sketch, it was really one and the same. Sketch was created to solve a real problem he and his co-founder were experiencing. While the company has grown in response to its users' high demand, they have been able to stick to their original goal - solve their own problem by creating a better product.    In this episode, you’ll learn how the best products are built and how to have a growth reluctant mindset, which may sound counterintuitive. Yet, this mentality could be the reason Sketch has found itself growing rapidly with a community of evangelists (Innovatemap being one of them). 

• Connect with Pieter
• Learn more about Sketch
• Connect with Christian
• Connect with Anna
• Learn more about Innovatemap

Products mentioned: 

• Invision 
• Slack