You’ve probably heard the term messaging, but you may not be sure what it really means for your business. Today, Erin Braford is going to share what brand messaging is and why it’s important for you as a business owner. She shares how your purpose, vision, and values tie into your brand messaging and some quick tips for refining the messaging you’ve already been using. We also discuss how messaging might differ based on whether you sell products or services and mistakes Erin sees business owners making when creating and effectively using the brand messaging.

Topics Discussed:

• What brand messaging is and why it’s important for businesses
• The importance of your purpose, vision, and values for your brand messaging
• Quick tips to start refining your messaging
• How messaging differs for service-based and product-based businesses
• Mistakes business owners make when creating and using their messaging

Connect with Erin:

There’s a point in your business when it’s time to double down on what’s working, bring in outside help, or gain visibility so they can grow. That’s when your brand needs to start pulling its weight and working for you. Erin Braford helps service providers develop a strategic messaging system so they can communicate clearly, confidently and consistently with less effort. Erin believes deeply in the power of small businesses to change lives for our communities, team members, families—and yes—even the world! She’s here to help gusty entrepreneurs go all-in on their best ideas. Erin lives in Richmond, VA with her handsome husband and three beastie children.

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• Brand Jam monthly roundtable