On this episode, we’re joined by Lara Heimann, a physical therapist and yoga teacher who founded her own method of the practice creating a new category within the industry. Lara shares her experience of rebranding her studio and emphasizes the importance of branding in creating a strong identity for a business.

Lara's goal is to educate and empower people to take care of their bodies and develop movement patterns that can rewire the brain and improve brain function. But how is she going to do that? Through a well-developed brand ecosystem that meets people where they are, listen in to learn more.

Connect with Vince: https://www.linkedin.com/in/vince-freeman-55ba152/  Connect with David: https://www.linkedin.com/in/schweisthal/