"...no matter what it is that you're trying to sell, there's usually a unique way to meet a market demand that's currently untapped & I love the way you phrase that: an elegant solution, delivering it in a way that's so attractive, and that is so perfectly meeting the need. You really need to find that no matter how big or small your solution is, and not everybody's trying to launch the next multimillion-dollar business. They just want something that's successful & meets a specific niche."