Episode 12 - Creating a Business That Supports You with Kathryn Hocking

Kathryn Hocking is well known in the online business landscape as the eCourse expert. Leaving her six-figure corporate career when she became a mum to start her own business, Kathryn quickly realised that eCourses were a great way to connect with her clients to create a business that supports her and spread her expertise wide without getting burnt out.

In this episode, we chat about:

- Finding your niche (and it's not always what you think it is);

- Being an introvert in the modern workplace and why working for yourself is a great alternative;

- Starting a business and trying to do too much and how easy it is to burn out;

- Why simplifying your business to one key course is so powerful for your business;

- Creating eProducts to complement or add a tangible element to your service-based business;

- Using a business model that supports your lifestyle and your personality

- The power of getting narrow and deep with your niche and your offerings.