This is one of my favorite "dead, rich guy" stories about marketing at its finest. This lesson is one that's influenced how I create EVERY launch for EVERY funnel. 

It’s one of those stories that perfectly illustrates the concept of funnels being just catcher’s mitt for cash… And I really wanna explain why it’s so important to have a bulletproof launchpad for whatever funnel you’re getting out the door.

Another thing that often happens with funnels is that you’ll end up creating a lot of products around the funnel itself. These products are often called “funnel dust” and you can leverage them to pay off the funnel! How? This is exactly what we’re gonna find out today… 

Grab some popcorn and get ready for a thicker wallet.

Key takeaways:

• What I did in my most recent campaign (00:57)
• This strategy brought 150 grand in two weeks (04:28)
• How to recognize and leverage your funnel dust (08:21)
• Here’s where to learn how to create a launchpad (13:16)
• The way this famous marketer created buzz (18:12)
• Why you NEED to have a launchpad ready (26:14)
• This is what I’ll teach at Offer LaunchPad in November (28:11)

Additional resources

Get your ticket for Offer LaunchPad 2020 and learn my launch secrets!

Check out the free Lucrative Launch PDF for more strategies

Get Russell Brunson’s book Expert Secrets

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