Being the most talented person in your field doesn’t guarantee the best client experience. If you are difficult to work with, don’t meet your deadlines, have a bad attitude, are disorganized, or don’t communicate well, clients aren’t going to have a good experience with your business. Your client experience matters just as much, if not more than the product you are producing.

This week, I’m joined by Maggie Patterson, founder of two successful service-based businesses. She is the editorial director at Scoop Studios, a content marketing agency for tech companies. She also is the founder of Small Business Boss where she acts as a consultant for other service-based business owners.

Maggie knows firsthand the impact of having a truly excellent experience around your expertise. So she’ll be sharing her wisdom from being in client services from her 20-year career, with 15 years of being a successful entrepreneur. She’ll also be telling us:

• How to balance marketing and growth with serving the clients you already have.
• Simple, everyday interactions that can create a wow-worthy client experience.
• Three ways that the client experience supports your marketing: retention, repeat customers, and referrals.
• How to build a “surprise and delight” margin into your pricing so that you have the bandwidth to go above and beyond.

Links
Follow Maggie Patterson on Instagram.
Check out Small Business Boss.
BS Free Service Business Podcast
Follow Katie on Instagram or visit the website to learn more about her work.