Do you think strategic communications planning is for a massive company with a huge budget and either an inhouse PR person or an agency on standby? I gotta tell you, assuming you aren’t connected with illegal or highly dangerous goods and services, with thoughtful planning and some help, you've got this.

But why do I need a communications plan, I hear you ask. And how do I even get started? Is this something that is going to eat my soul and laugh back at me through every Instagram post I make?

This podcast walks you through how a communications plan is going to make your life so much more strategic - once you've mapped out your plans, you follow your steps all the way to meeting your goals.

Key Points:

• Getting Geeky With It: The Value of a Communications Plan (2:26)
• Mission Vision & Value Statements: MVV for Short (3:00)
• Why Create an MVV (5:06)
• What I Mean by a Communications Plan: What it Means for Your Business (6:19)
• A Good Relationship (8:09)
• MVV & Messaging (8:45)
• Nuts & Bolts of How (9:13)
• Does Order Matter? (10:03)
• A Mechanism in Action: Instagram (10:36)
• Bringing it all Together (11:14)
• Living Documents (12:01)

Also mentioned:

• You need your copy of Post with Purpose & Personality! A free guide to answer your question "what do I post about?!" These five prompts point you to using social media in a way that is true to you, your business, and resonates with your clients. Download yours today!
• Episode 27
• Work with me to review or create your communications plan for 2021.

You're invited! Connections Coffee Confidence Community on Facebook

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