Welcome to another exciting episode! Today’s guest is a true leader in endurance sports and community engagement. Meet Brian Mister, an endurance runner and the race director behind Around the Crown 10K in Charlotte. Brian joins host Gregory McDonough to discuss his evolution from passionate runner to race organizer, sharing insights on balancing the demands of parenting, racing, and business. He dives into the challenges of coordinating a large-scale event, from closing down highways to fostering year-round community involvement. Brian also provides practical advice on sustainable growth, effective marketing, and building inclusive, community-focused experiences.

Takeaways:

• Engage with Your Community. Foster strong ties with your local community by participating in and supporting local events and initiatives.
• Create Inclusive Opportunities. Strive to create inclusive experiences that reflect the diversity of your community. Initiatives like "pay what you can" programs can make your events accessible to a broader audience.
• Form Strategic Partnerships. Develop meaningful partnerships with local businesses and sponsors that align with your values and mission. These partnerships should be mutually beneficial and involve active participation, not just financial contributions.
• Facilitate Open Feedback. Create platforms for feedback and suggestions from your community and be open to implementing these ideas to enhance your offerings.
• Focus on Experience over Profits. Prioritize creating memorable and impactful experiences for participants over immediate financial gains.
• Communicate Vision and Values. Clearly articulate your vision and core values to sponsors, partners, and participants to ensure alignment and foster a shared purpose.

Quote of the Show:

• "Start taking that first step and you will find like-minded people out there who are going to celebrate you moving forward that day, because forward is a pace." - Brian Mister

Links:

• LinkedIn: https://www.linkedin.com/in/brianmister/  
• Around the Crown’s website: http://aroundthecrown10k.com/ 
• Brian’s Instagram: https://www.instagram.com/bmister06/?hl=en 
• Around the Crown’s Instagram: https://www.instagram.com/aroundthecrown10k/?hl=en  
• Twitter: https://x.com/bmister06?lang=en   

Ways to Tune In:

• Spotify: https://open.spotify.com/show/580aLDKac1ld031W4nWDtp 
• Apple Podcasts: https://podcasts.apple.com/us/podcast/chief-endurance-officer/id1680214218?uo=4
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2NoaWVmLWVuZHVyYW5jZS1vZmZpY2Vy 
• Amazon Music: https://music.amazon.com/podcasts/3c96880f-8dcd-4a6e-b1c8-fda816f872a9 
• Podcast Addict: https://podcastaddict.com/podcast/4340732 
• Deezer: https://www.deezer.com/show/5897357 
• Player FM: https://player.fm/series/series-3462719 
• Podchaser: https://www.podchaser.com/podcasts/chief-endurance-officer-5250102 
• Listen Notes: https://www.listennotes.com/podcasts/chief-endurance-officer-ringmaster-KMdv2I8XwkN/ 

Keep up to date on our social accounts:

• Community Discount Link: https://ceopodcast.myezrewards.com/signup/chief-endurance-officer-podcast  
• Join my Endurance Leadership Community: https://endurance-leadership-community.mn.co/share/_C3ZDRz7OX2vbCme?utm_source=manual 

Chief Endurance Officer is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/