Innovate For The Future

Creating A Compelling Value Proposition – A Holistic Approach


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So what makes you different? I begin my third discussion with LT Gibson, CEO of building material distributor US LBM exploring this very question. He quickly points out that most distributors can t articulate their difference beyond a superficial Service. So if service isn t a compelling value proposition, what is? We strive to create more value [...]
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Innovate For The FutureBy Dirk Beveridge