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June 24, 2025

Creating a culture of "It won’t fail because of me" - with Vicky Hope

28 minutes

How do you rapidly scale a profitable agency in just two years?

Vicky Hope is Co-Founder & CEO at LOOP Agencies. In only two years, they’ve grown to 15 people and are on track to double in size over the next year.

In this episode, Vicky shares how she:

Used half their original funding to pre-book a Christmas party for a team that didn’t yet exist - giving them something to aim for

Resigned a disrespectful client in the early days, even though that client was funding the business

Encourages brilliant work by challenging everyone to be bored with the status quo and excited by tackling hard problems

Awards spot bonuses privately to acknowledge the small, behind-the-scenes actions that go above and beyond

Transitioned to an employee-owned business model (EOT) after just two years

Is already building the next level of leadership to enable succession planning, creating an exit path for herself and her co-founder

Vicky embeds the mantra "It won’t fail because of me" throughout the business, ensuring everyone understands their role in the company’s success.

...more

By Trenton Moss: Exited agency founder & bestselling author