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Most people talk about culture like it’s a project. But as Kate Bertram, former CEO and author of Creating Stickiness, reminds us, culture isn’t the initiative. It’s the result.

In this episode of Aspire For More with Erin, Kate and I dig deep into the truths leaders often overlook:

• Why culture shows up most clearly on a Tuesday afternoon in the middle of stress
• The role of shadow culture—and how unspoken norms can undermine your best intentions
• Why perks, pay bumps, and pizza parties don’t fix toxic leadership
• How to build trust as the new currency of leadership
• The difference between being “nice” and being “kind” when having tough conversations
• Why development planning creates “stickiness” and helps retain top talent

This conversation is a roadmap for senior living and healthcare leaders who want to create workplaces where people stay, thrive, and belong.

💬 What You’ll Learn in This Episode

• How to see culture as the result of leadership behaviors, not an HR program
• Why trust is fragile—and how to build it consistently with your team
• What courageous leadership looks like in real time (and why clarity is kindness)
• How to address “shadow culture” before it damages trust and morale
• Practical ways to use development planning as a retention strategy

Connect with Kate Bertram

• LinkedIn: Kate Bertram
  
  
• Book: Creating Stickiness

Listen Now:

If you’re a senior living leader, healthcare professional, or simply someone who cares about building trust-centered workplaces, this is an episode you won’t want to miss.

New ED's Playbook to Creating and IMpactful Community Cultrue

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