Red has spoken to a number of my guests about creating a customer avatar in the past, but wanted to have a stand-alone episode for people who are struggling with it. In this episode he talks about where he learned the idea, how to spot one when other brands are targeting them, and how to create your own. <a rel="payment" href="https://www.patreon.com/brokensalespeople">Support the show</a>

Red has spoken to a number of my guests about creating a customer avatar in the past, but wanted to have a stand-alone episode for people who are struggling with it. In this episode he talks about where he learned the idea, how to spot one when other brands are targeting them, and how to create your own. Support the show

Red has spoken to a number of my guests about creating a customer avatar in the past, but wanted to have a stand-alone episode for people who are struggling with it. In this episode he talks about where he learned the idea, how to spot one when other brands are targeting them, and how to create your own.&nbsp;<a href="https://www.patreon.com/brokensalespeople" rel="noopener noreferrer">Support the show</a>

Creating a Customer Avatar

We Fix Broken Salespeople. If you feel like something is "off" in your sales career and want to figure out what it is, this is the podcast for you. After having a breakdown in 2015 Red discovered that he needed to try to do things differently. He then spent years taking apart and rebuilding sales processes to make it work the right way. Many of the old cliches did not survive the testing process. If you are frustrated by your sales, join us in the workshop. Until then. Go fix yourself.

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Creating a Customer Avatar

Creating a Customer Avatar