Customer Engagement & Sales-Marketing Alignment with Dalila Babou of TE Connectivity

In this episode of The B2B Engagement Podcast, Gavin Finn sits down with Dalila Babou, Global Marketing Director at TE Connectivity, for a thought-provoking discussion on the evolving dynamics of customer engagement and the critical role of sales and marketing alignment in driving revenue and organizational transformation.

Key topics include:

• Shifting generational preferences in B2B customer engagement
• Understanding the dimensions of value for diverse buyers
• The necessity of sales and marketing alignment in building a customer-driven commercial vision
• How marketers can leverage data-driven insights to enhance sales discussions

Tune in for practical advice and industry expertise on navigating the future of B2B engagement and collaboration.

Discover how Kaon helps B2B companies create compelling value stories: Visit kaon.com

_______

Produced by Dana PolihovskyOriginal music by Andrew Strout