Retail Gets Real

217. Creating a gender-fluid retail experience with The Phluid Project

04.27.2021 - By National Retail FederationPlay

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Today's guest, Rob Smith, is on a mission to challenge boundaries with humanity. That’s the overarching goal of The Phluid Project, a gender-free fashion brand that works to foster community and acceptance in the industry. Smith, The Phluid Project's founder and CEO, discusses his inspirations for building the company, its purpose-driven evolution, and what the future holds for himself, his brand, and the retail world he aims to transform.   Learn more at retailgetsreal.com.

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