When I Grow Up

Creating a Global Brand with Lush Co-Founder Rowena Bird


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In this episode, Sienna tells her dad Ben she wants to grow up and start her own beauty brand — just like Rowena Bird from Lush.

Rowena’s journey started with literally mixing products by hand and somehow grew into helping build one of the biggest and most loved ethical beauty brands in the world.

Sienna and Ben chat with Rowena about:

  • What she was like as a kid and how she got into beauty

  • Starting out as a beauty therapist and working with The Body Shop

  • Selling products from the boot of her car and how the bath bomb was born in a garden shed

  • The good bits, the hard bits, and the “what are we doing?” moments of building Lush from scratch

  • Whether the famous “secret Lush master plan” is actually real 👀

  • Big mistakes, bouncing back from setbacks, and random career twists like becoming a balloon pilot

  • Skincare and confidence tips for teens

  • How to grow a global brand without losing what matters

  • What advice she’d give young people who want to build something of their own

  • And what she’d tell her younger self

It’s a funny, honest chat about doing things differently — and changing the world one glittery bath bomb at a time!

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When I Grow UpBy The Hits Podcast Network