Path of Purpose

Creating a Killer Culture at VaynerMedia w/ Claude Silver


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Claude Silver shares her path from growing up in New York City to moving to Santa Fe, New Mexico, and how her dyslexia and love for the outdoors shaped her confidence. She discusses her experience on an Outward Bound program and the realization that she needed to change her negative narrative. Claude also talks about her academic journey in psychology and human development, her experience running an outdoor adventure company and her transition into the advertising and marketing industry. She highlights the importance of understanding human behavior and cultural sensitivities in creating effective advertising campaigns. Claude Silver, Chief Heart Officer at VaynerMedia, shares her journey and the importance of being a passenger with people. She emphasizes the value of boundaries and empowering others to set their own boundaries. Claude discusses the culture at VaynerMedia, where kindness, compassion, and empathy are valued. She highlights the importance of creating safe spaces in the workplace where people can show up authentically and belong together. Claude draws inspiration from her Nana, her children, and people who do good in the world.

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Path of PurposeBy Jason Tifford